THEY FORM an essential ingredient in our daily lives. The popularity of these powerful mediums providing music and entertainment is next only to cinema.
RADIO
It is assumed that radio programmes have lost their acceptance due to the predominance of television. But even in the middle of channel war and sitcoms, it commands its own audience.
Radio news is still weighed as the best. At times of calamity and catastrophe, Radio is the best medium to rely on. Popularity of the radio news is still unmatched and it reigns supreme even after the launch of numerous TV channels.
Instructional and social development programmes aired by radio provide necessary information for the populace.
Film song based programmes enjoy a large number of patrons from the very beginning and it has not vanished much. Immense popularity of diverse satellite channels and their narrow casted programmes have not yet dented the popularity of Radio programmes.
Vayalum veedum, Vidyabhyasarangam, Prabhathabheri etc. are some of the most sought after programmes among the general public. Radio dramas are the most sought after ones in Kerala. Many innovative experiments were carried out and are still going on in this field. Same is the case with Chalachithra shabdarekha.
The comparative chance of having wide variety of entertainment and information without much actual investment on hardware and cable connection makes radio a good friend to many, especially for the lower income group.
As there is no private party participation ‘All India Radio’ reigns supreme in this particular world.
TELEVISION
It seems that Kerala is fast moving towards a channel war. Besides the national network, DOORDARSAN, channels like ASIANET and SOORYA influence the selection pattern of the TV viewers. Many more channels are heading for a resounding launch.
While others like KAIRALI TV, INDIA VISION and JEEVAN TV are yet to arrive at a conclusion as regards the reaction of the viewers and the viewership pattern. And it is the most widely discussed topic in the media presently.
The Television scenario thus offers the viewer a wide variety of entertainment and information and the channel surfing seems to be the order of the day. Switching to a new TV station is just a click away and the remote is the most feared weapon for Television programmers.
Serials command the major share of the programmes. The serial called Sthree acquainted the viewers to this particular aspect and now the number of serials being shown during the prime time have really took off and will make one confused about which one is offering what.
It seems that the Television audiences are getting more and more addicted to serials every day. Other programmes do not gather much of a prominence in the TV program list these days.
As the choices are increasing, each channel is competing with the other to provide the best for the viewers, especially in the news section. Each channel tries to make it sure that it provides flash news to the viewer instantly, as and when it happens, with the maximum number of scoop items.
Films and film-based programmes telecast by these channels drag in viewers in large numbers and thus are the primary source of revenue to the TV channels.
As far as the information and education aspects are concerned, Television channels have their own role to play. With a wide variety of programmes in this category, Television channels are expected to do a commendable work
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