Kerala is one of the most popular tourist destinations in the country. It is famous especially for its ecotourism initiatives. Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. The tourism industry is a major contributor to the state's economy.

Popular attractions in the state include the beaches at Kovalam, Shangumugham, Cherai and Varkala; the hill stations of Munnar, Nelliampathi, Ponmudi and Wayanad; and national parks and wildlife sanctuaries at Periyar and Eravikulam. The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on Alleppey, Kumarakom, and Punnamada—also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, and Mattancherry Palace are also visited. Cities such as Kochi and Thiruvananthapuram are popular centres for shopping and traditional theatrical performances.