E-Commerce
RAPID advances in Telecom domain in tandem with the immense leap
in computing power enables us to retrieve information and communicate
anywhere in the world at incredible pace. Access to information
is vital for development and prosperity.
Information itself is now the raw material and resource. And Information
Technology has emerged as the leading commercial activity in the
world. It is expected that electronic commerce will touch $220 billion
this year and the collection of web users worldwide would total
250-300 million.
One of the incontestable effects of the explosion of IT and global
link has been the emergence of E-Com. Shopping has become a click
far now. But it is now particularly restricted to small-scale buying
of books, pen or computer. Heavy machinery and cars are yet to find
their place in web transactions. Faster connectivity could boost
up the sales, which in turn prompts to go for enhanced performance
speeds.
With the emergence of E-Com the entire world is treated as one
big marketplace. A virtual mall without much actual physical presence
can attain huge volumes of sales. Companies could exist only in
cyberspace.
Computers have re-modeled the global market place by creating a
new horizon at world level, dismantling the barriers erected by
national boundaries. This is the most happening business opportunity
for the new millenium. It is now categorized as B2B, B2C, B2C, C2C
etc..
E-Commerce is catapulting the modern society to a zone where the
contemporary paper currency flounders to accomplish the needs of
the user. Digital money comes into play here.
The e-com companies could secure orders and receive payments through
the Internet by effective utilization of Credit Card/Smart Card
or Internet Banking Facilities. The extensive distribution network
delivers the product at the customer’s doorstep. It is feasible
for small and medium companies to carry on business through the
web in an affordable and efficient way competing with the big bullies
in the real world which otherwise they would not be able to do so.
Conventional practices in trade are being rewritten by this paperless
business practice. Using the Internet shopping facility one could
enter a virtual mall and scan every item that is exhibited and pick
things to their contentment without ever stepping out from their
domicile.
Virtual Malls can offer products much below the price quoted at
the marketplace. This is feasible by eliminating the stake on real
estate, erection of buildings, its upkeep and the costs involved
in salary etc. The tariff advantage would entice the consumer to
patronize the digital domain. The customer could also eliminate
the expenditure of transportation to the business center. Moreover
products are available 24 hours a day, year round.
Now U.S is the world leader in e-commerce transactions. But analysts
predict that in 3 to 4 years time, half of the entire e-com transactions
carried in the world would be outside U.S. According to research
firm, Garner Group, Asian e-commerce is predicted to reach $340
million by 2003.
The proportion of transactions carried over the Internet is anticipated
to swell up to $1.3 trillion by 2003. India has conducted business
worth 12.3 crores in 1998. It is estimated that Internet users in
India will number 1.5 million in year 2000.
Rediff and Fabmart are the pioneers of e-retailing in India. Now
multitudes of Dotcom companies are crowding the digital domain to
gather a segment of Internet commerce in India. Huge commercials
proclaim their advent everyday. And the recent adoption of Cyber
Bill goes a long way in making Indian e-commerce scenario keep pace
with the changing permutations in world e-com scene.
The Electronic Commerce Act of 1998 aims to facilitate the development
of a secure regulatory environment for electronic commerce by providing
a legal infrastructure governing electronic contracting, security
and integrity of electronic transactions and other issues related
to electronic commerce.
Industry sources estimate that Internet trade in India would be
valued $160 million by 2001.What hinders India from launching full-scale
e-com transactions are the lack of penetration of credit cards and
the security issues related to that, apart from the lack of penetration
of Personal Computers.
PC concentration in India is still one of the lowest in the world.
The infrastructures needed to launch full-fledged Internet Commerce
are still on its early stage. Moreover it is too expensive and complicated
for the common people to comprehend.
The advantage India enjoys is that it has about 22 million cable
TV connections, which is equal to the total number of telephone
connections that is available today. Effective utilization of the
cable resources for connectivity could resolve the problem of not
having the required resources for enhanced connectivity.
In 1998, a complete computer system was priced above RS. 75,000
and now it has come down to less than one third of that. And if
the demand increases the price would climb down enabling increased
PC penetration.
Even at a time when e-com mantra is gradually catching up, the
progression in technology have thrown open new avenues to satisfy
the broadening need to transact. Mobile commerce called M-commerce,
using the wireless technology ((WLL)-Wireless Local Loop) has equipped
the mobile phone into an object for financial transactions.
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