The recent trends in gold prices distress the retail buyers, but the magic of the yellow metal still holds high demand in its grip. This is especially true in Kerala where gold is an all-time favorite object for investment.

The new comer in gold trade, the Indian Post, plays an important role these days. They have sold around half a ton of gold since October 2008, through their 700 post offices. The sale of gold coins in Kerala is also going great through its 34 Post Offices. Indian Post is giving festive offers and special discounts in gold coins. This has improved the gold trade in Kerala, mostly gold coins, even as the prices continue to go high, as per the authorities. Gold price reached up to Rs1890 per gram in Kerala.

Gold seems to be a good choice for investment with respect to the declining Dollar. The investors are not much satisfied with dollar values nowadays. The trend shows that the gold price could reach new highs in the future. The price has exceeded all the predictions of World Gold Council this year.

Emerging economies have started showing interest in the gold for their investment purpose. Not only gold, the white metals like platinum also came in to the screen. Economy can expect a magic from these metals, especially gold in the near future.